Doteki Collection Catalogue

Following the creation of the Doteki brand identity, I designed a premium catalogue to introduce the collection through tactile storytelling and refined editorial structure. The catalogue extends the wabi-sabi philosophy into print — celebrating raw texture, negative space, and quiet elegance.

This piece serves as both a storytelling artifact and a sales tool, guiding retailers, partners, and customers into the emotional heart of the collection before presenting product detail.

Approach

• Built a minimal, spacious editorial system reflecting stillness, imperfection, and natural rhythm
• Integrated narrative language from the brand story — subtle, poetic, restrained
• Highlighted textures, irregular surfaces, and material character through close-up photography and soft contrast layouts
• Balanced emotional introduction with clear product communication:
  • lifestyle sequences
  • collection philosophy spreads
  • detailed product index with names, materials, and scale
• Structured for both print and digital distribution using Figma

Visual Direction

• Earth-driven palette and natural tones throughout
• Quiet typography with breathing room and gentle pacing
• Wide margins, soft shadows, and tactile photography to evoke touch
• Asymmetrical layout moments reflecting organic form

Results

• Served as a key storytelling asset during collection launch
• Reinforced the design philosophy and emotional foundation of the Doteki brand
• Provided sales partners and retailers with a refined presentation tool
• Strengthened brand cohesion across product, story, and physical experience